When you give people a chance to sign up for your mailing list, you’re automatically creating a filter for the people who will become your biggest fans and supporters. You can still target passive, part-time fans on social media and elsewhere, but the mailing list will remain a hub for active audiences. Sending out an email once every couple of months will set you apart from other bands and give your audience a sense that they’re connecting with you on a deeper level. So don’t forget to put out a nice looking sign-up sheet at your shows!
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