Whatever the case, holiday albums do seem to be a great way for musicians to pull in a bit of extra cash, especially in a year when an artist hasn’t released significant new material. Holiday songs are mostly public domain, since their copyrights have lapsed, which means more royalties for the singer. These albums often “hit the shelves” (that won’t be a term for much longer…) as early as October, in order to give them a bit of time to build publicity and airtime. Labels will start ramping up marketing towards mid-late November, right as Black Friday and holiday gift fever starts to set in.
In this article, we’ll revisit classic music videos that feature thought-provoking concepts and communicate the message of their song perfectly, in ways that we can borrow ourselves as DIY musicians.