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Going on tour soon but don’t know how to get the word out? Here’s a list of amazing strategies to put your band on the map and make your travels count!

Check out Soundfly’s free course made in partnership with Carnegie Hall, The West Side Story Companion, to learn more about the history of this work and what makes it so unique.

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One of the best things about the drive to produce holiday albums is the way it sometimes brings musicians together and spurs interesting collaborations, like this unlikely musical two-some. Enjoy!

Sorry if you weren’t there, but the late ’90s and early 2000s were fantastic. Once P2P was pioneered via Napster, the floodgates opened and the world of music sharing was here to stay. As an artist and a listener, my personal opinion is that we’ve regressed from that time. The problem with the P2P era, admittedly, was that artists were not getting remunerated for their recordings as disruptive tech eagerly pulled down the bloated major-label system. But, well, we’re still not getting paid that much anyway.

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A recommendation from a friend is the most effective method of getting new people to give your music a chance, so give your new fans a reason to spread the word.

Once the band and venue begin to show interest, the next thing to do is lock down a confirmed date. This can take some back and forth. Talented people and popular venues are always busy, but that shouldn’t be a huge issue. Just be patient. When asking about dates, always be prepared to suggest a couple alternatives so you can enjoy some flexibility. When the date is locked down, it’s time to talk about money.

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Whatever the case, holiday albums do seem to be a great way for musicians to pull in a bit of extra cash, especially in a year when an artist hasn’t released significant new material. Holiday songs are mostly public domain, since their copyrights have lapsed, which means more royalties for the singer. These albums often “hit the shelves” (that won’t be a term for much longer…) as early as October, in order to give them a bit of time to build publicity and airtime. Labels will start ramping up marketing towards mid-late November, right as Black Friday and holiday gift fever starts to set in.

In this article, we’ll revisit classic music videos that feature thought-provoking concepts and communicate the message of their song perfectly, in ways that we can borrow ourselves as DIY musicians.