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These classic music videos feature thought-provoking concepts and communicate the message of their song perfectly, in ways that we can borrow ourselves.

My production challenge this month was an exercise in adaptivity. Instead of going out and finding outdoor sounds to capture and sample, like we did for April’s monthly challenge, we were tasked with the wonderful opportunity to use sounds from a brand new hip-hop adjacent sample pack that launched recently on Splice. [*Skip ahead to hear my final track.]

Cma conference 2019

It’s an ever-fluctuating continuum. Sometimes an idea will pop into my head completely orchestrated and ready to be written down, and other times it’ll just be a little scrap — something I have to sit down and futz around with for hours before achieving any sense of clarity about what exactly I should do with it. Orchestration has always been my favorite part of the writing process, and I enjoy trying to figure it all out, digging and finding the information already hidden in a piece of musical material that will guide my decisions about how to treat it.

But whether you’ve got an entire history behind your genre or you want to establish your artistic image with a unique brand and identity unto yourself, typography should be one of the first elements you consider as you execute your album and poster artwork.